MAM building opening

My team and I created an artistic summer party for MAM employees in 2022. The opening of the new research center was also celebrated at this time.

Background

MAM Babyartikel GesmbH, an Austrian company founded in 1976, is a leading manufacturer of baby products, known for its innovative and high-quality products. The company specializes in developing baby bottles, pacifiers and other baby care products tailored to the needs of newborns and toddlers. MAM relies on science-based research and close collaboration with medical experts to ensure their products are safe, functional and comfortable for babies. With a strong focus on design and functionality, MAM has become a trusted brand for parents worldwide and is present in over 60 countries.

The task

Open building &

Connect the team

MAM supports the development of the next generation, constantly researches and develops – looks to the future.

From this content and the challenge of bringing an international team closer together at the opening of the new research and development center in Großhöflein, Burgenland, an artistic act developed in the form of a “radio play” with acrobats, dancers and a narrator on the backdrop of the architecturally innovative building .

My job in the production was, in addition to the conception in cooperation with the artistic director Beda Percht, the staging of the act and the implementation as a live director during the event.

Results

MOMENTS that count & impressions that last.

In addition to the very successful event design by our partner MIND-SET GmbH, the artistic contribution was one of the crucial links between the team, the management and the new building.

The building’s movable slats were spontaneously integrated into the staging of the act, so that the performance was recorded in an even more integrated manner.