Palfinger World Conference

The production “Lifting Future” for the Palfinger company as part of the World Conference 2017 impressed international partners and customers.

Background

Palfinger AG, headquartered in Bergheim (Salzburg/Austria), is a listed technology and mechanical engineering company and a provider of hydraulic crane and lifting solutions.

The company, founded in 1932 in Schärding, Upper Austria, became known for its articulated boom cranes mounted on trucks.

With 150 models of this product alone, Palfinger holds 35 percent of the global market and is considered the world market leader.

I was part of the artistic ensemble and jointly responsible for the realization of this unique production.

The task

WORLDWIDE PARTNERS & THE

Art of communication

In addition to the technical conception, my task in the production was, in cooperation with the artistic director Beda Percht, the staging of the technical aspects of the artistic acts and the implementation as a live director during the event.

Machines and artists were staged together to share the story and vision of Palfinger’s future direction with its global partners.

Realization

Lifting Future

The world conference of the renowned crane manufacturer Palfinger offered the opportunity to use interesting actors for this very playful outdoor show production.

In addition to the acrobats and dancers, the production included elaborately designed interactive building mapping projections, pyrotechnic effects and illuminated costumes. The entire production was based on the client’s products and work areas.

Results

MOMENTS that count & impressions that last.

Beda Percht’s unique production left a lasting impression on the invited guests and the press.

The entire team and the client were extremely satisfied with the services provided and the courage to rely on artistically original design has proven itself for the customer in the long term.

Credits

End Client: Palfinger AG

Client: c.i. Werbeagentur GmbH // brandmood GmbH // Cataracts

Artistic design: Beda Percht

Technical direction: Sergej Pumper

Production manager: Sergej Pumper